Alexa.com Announces End Of Ranking Services To Users
TECHDIGEST – Alexa.com, an Amazon-owned website known for internet traffic ranking data has made an end-of-service announcement to users that it will no longer accept subscriptions and advises customers on existing subscriptions, how to export data, delete accounts, among others.
According to Alexa, “We will be retiring Alexa.com on May 1, 2022. Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”
According to Wikipedia, “Alexa Internet, Inc. is an American web traffic analysis company based in San Francisco. It is a wholly owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. Alexa provides web traffic data, global rankings, and other information on over 30 million websites. Alexa estimates website traffic based on a sample of millions of Internet users using browser extensions, as well as from sites that have chosen to install an Alexa script. As of 2020, its website is visited by over 400 million people every month.”
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“Alexa’s Traffic Ranks are based on the traffic data provided by Alexa’s global sample over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview. The site with the highest combination of unique visitors and pageviews is ranked #1. Additionally, we employ data normalization to correct for biases that may occur in our data.”
“If your site’s metrics are Certified you can display Global and Country ranks for your site based on Certified Site Metrics, instead of estimated metrics.”
“Alexa’s Traffic Ranks are for domains only (e.g., domain.com). We do not provide separate rankings for subpages within a domain (e.g., http://www.domain.com/subpage.html ) or subdomains (e.g., subdomain.domain.com) unless we are able to automatically identify them as personal home pages or blogs, like those hosted on sites like Blogger (blogspot.com). If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.”
Source: https://timesng.com/alexa-ranking-will-more-may/
