Walt Disney is planning to cut up to 1,000 jobs in the coming weeks, according to a report by The Wall Street Journal.

The layoffs, which could affect less than one per cent of the company’s workforce, are expected to largely impact the marketing division. Disney had approximately 231,000 employees as of the end of fiscal year 2025.

The restructuring plans reportedly began before Josh D’Amaro assumed the role of chief executive officer in March.

Chief marketing officer Asad Ayaz is said to be leading efforts to consolidate the company’s marketing operations and reduce costs under an internal initiative known as Project Imagine.

Disney has not officially confirmed the report.