In a strategic bid to reclaim lost subscribers, MultiChoice Nigeria has slashed the price of its DStv decoder from ₦20,000 to ₦10,000. This 50% discount comes alongside a new campaign called “We’ve Got You,” aimed at enticing both loyal and returning customers with free subscription upgrades.
Running from June 16 to July 31, 2025, customers who pay for their current package in full will automatically be bumped up to the next-tier package for free. The initiative, according to the company, is a response to the harsh economic realities facing many Nigerians.
“We want our customers to feel appreciated and enjoy premium content without the burden of rising costs,” said John Ugbe, CEO of MultiChoice Nigeria. “DStv isn’t just about football—we offer entertainment for every member of the family.”
This move follows the company’s reported loss of 1.4 million subscribers between March 2023 and March 2025. MultiChoice believes that by making its platform more affordable and content-rich, it can drive viewer engagement across genres such as movies, drama, kids’ shows, and news.
The promo applies to both active and previously inactive subscribers, providing expanded access to channels and content during the promotional window.
