FIFA has appointed sports artificial intelligence firm Stats Perform as its first official distributor of betting data and betting-related live streams, covering all matches at the 2026 men’s World Cup, the global football governing body said.
Under the three-year agreement running until 2029, Stats Perform will also hold exclusive rights to distribute official betting data and live streams for several other FIFA competitions. These include the 2027 Women’s World Cup, the Futsal World Cups, youth World Cups, and the Intercontinental Cup.
FIFA said Stats Perform’s RunningBall unit will deliver official betting data, while its Opta brand will provide player statistics, insights, scores, and match trackers exclusively to licensed sportsbooks.
The company will also act as an official distributor of live FIFA match streams to customers of licensed sports betting operators in selected territories, FIFA said in a statement.
Romy Gai, FIFA’s chief business officer, said the partnership would expand access to official FIFA products while benefiting fans and the wider football ecosystem.
