Instagram Introduces New Control Features for User Preferences and Creator Transparency
TECHDIGEST– Instagram has unveiled a series of updates designed to give users greater control over their content consumption and offer transparency to creators. The new features include an “Interested” button for recommended posts, allowing users to indicate their preferences.
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Additionally, Instagram is testing transparency notifications to inform creators about potential limitations on the reach of their content, such as watermarked Reels. The company aims to enhance its understanding of its algorithms and ranking processes, addressing concerns related to shadowbanning. These efforts align with Instagram’s commitment to supporting creators and fostering user engagement.
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Last year, Instagram made changes to its ranking system, prioritizing the distribution of original content over reposted content in the Reels tab and feed. This update has proven successful, as Meta reported a growth of over 24% in Instagram usage since the introduction of AI-powered content recommendations.
With these recent updates, Instagram aims to empower users, support creators, and provide greater transparency into its algorithms and content ranking processes.
