LSFPR Breaks Jinx, Joins IMPR in Winning PR Golden World Awards

TECHDIGEST – Another Nigerian Public Relations agency, LSF PR, has emerged a recipient of the Golden World Awards of the International Public Relations Association (IPRA) 2022.

With this feat, the firm has now joined Image Merchants Promotion Limited (IMPR), the only PR firm from Nigeria that has consistently won the GWA IPRA since 2016.

Founded by Bidemi Zakariyau Akande who is its Chief Executive Officer, LSFPR is a full-service public relations firm with core competencies in corporate communications and consumer brands, representing local and global brands across the entire African continent and UAE.

READ ALSO: IMPR Calls for Entries for 2022 Security and Spokespersons Awards

LSFPR is a multiple award recipient at SABRE African awards held during annual conferences of the African Public Relations Association (APRA).

During the 2021 SABRE award which recognises Superior Achievement in Brand-Building, LSFPR won the best campaign in Mining and Extractive Industries category and bagged Best PR firm in West Africa. In 2022, LSFPR also bagged Certificates of Excellence in Media Relations , Corporate Image and Crisis/Issue Management categories. It was also shortlisted as a finalist in the Energy and Natural Resources category alongside agency counterparts across Europe, Middle East and Africa (SABRE EMEA).

Before this latest development, IMPR, the publishers of PRNigeria, Economic Confidential and Spokespersons’ Digest had remained the only PR agency from Nigeria to have won the GWA of IPRA in more than a decade.

From 2016 to date, IMPR has remained one of the most formidable indigenous African PR firms, winning Public Relations awards at continental and global levels.

Apart from being shortlisted as one of the five finalists for the African Public Relations Agency of the Year, IMPR was ranked number one and identified as the most creative PR agency worldwide in the 2020 Global Creativity Index (GCI).

The foremost statistics portal, Statista identified “Image Merchants based in Nigeria as the most creative PR agency worldwide when the results were weighted by staff size, scoring 1,400 points in the ranking. Second was Kurio from Finland with 933 points. Edelman was the largest PR agency worldwide in 2019, when ranked by fee income.”

The yearly GCI, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighing their impacts while taking cognisance of their staff size.

Meanwhile, the IPRA Secretariat regretted that it would not hold the Award ceremony billed for Japan in October due to what it described as “ongoing problems around the world.”

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