Meta, the parent company of Facebook, has removed around 500,000 accounts for spam and fake engagement during the first half of 2025, as part of a sweeping effort to clean up the platform and reward genuine creators.
In its update on enforcement actions, Meta said the move is aimed at curbing inauthentic activity that often crowds out original voices. Alongside these removals, Meta revealed it took down about 10 million fake profiles that were impersonating popular content creators and large publishers.
The company explained that fake and recycled content continues to erode user experience and trust in its feeds. In response, Meta is now tightening measures to clamp down on accounts that recycle or repost others’ work without adding meaningful value. Offending accounts risk losing access to monetization and will see their posts reach fewer people.
Meta says it wants to ensure that creators who invest time and effort in producing authentic content are not overshadowed by copycats. To reinforce this, the company is testing new tools that link duplicate videos back to the original post so that the right creators get proper credit.
As part of its ongoing changes, Meta has also rolled out post-level insights via its Professional Dashboard to help content producers track visibility and spot potential penalties. The company said the update will gradually reach all creators to give them time to adjust to the tougher rules.
The broader crackdown comes at a time when AI-generated and recycled content is flooding social media feeds worldwide. Meta insists that its new push will help reduce digital clutter and give authentic voices greater room to grow, keeping the Facebook experience meaningful for its billions of users.
