Meta pledges to invest in Nigeria’s creator ecosystem
Meta has said it is committed to the digital growth of Nigerian creators.
According to the firm, the country has a thriving creator ecosystem with a global cultural influence, which provides an opportunity for it to support these creators as they navigate their journeys and careers.
The Creator Partnerships Lead, Africa, Middle East and Turkey, Meta, Moon Baz, disclosed this during the recent launch of the creator lab in the country.
Baz said, “We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind event by Instagram to support emerging and aspiring creators to grow on Instagram.
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“Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers. We recognise the amazing content they create across our family of apps and are committed to helping creators grow their communities and make a living across our platforms.
“As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools.”
In a statement, the firm noted that its creator lab programme brought creators together in person to connect with fellow creators, participate in immersive workshops, and experience the latest innovations within its ecosystem.
It further stated that the programme, which took place in Lagos, had over 40 creators and influencers in attendance.
In 2022, the firm also hosted a Creators Day event in Lagos to empower creators with skills and knowledge to establish and grow their brands and improve their earnings.
