Nigeria’s smartphone market grew 10% in Q2 2025, reversing a 7% decline in the first quarter, according to new data from Canalys.
The rebound comes after months of inflation, currency volatility, and shrinking household budgets had slowed demand. Analysts credit the recovery to a stabilizing naira, easing inflation, and the rise of device financing schemes.
Smartphones remain crucial in Nigeria, where mobile is the primary gateway to the internet. As of July 2025, the country had 138 million mobile internet connections compared with fewer than 320,000 fixed-line connections.
Transsion Holdings — makers of Tecno, Itel, and Infinix — maintained dominance with a 65% market share, thriving in the sub-$100 segment. Samsung and Xiaomi are also expanding, with Samsung offering financing options and Xiaomi partnering with MTN Nigeria to bundle devices with mobile data.
Phone financing has become a major growth driver, with providers like M-Kopa, EasyBuy, Jumia Flex, and banks enabling installment-based purchases.
While challenges remain, including rising prices and reliance on imports, analysts say Nigeria’s youthful population and mobile-first economy make it one of Africa’s most resilient smartphone markets.
