Fifteen Nigerian banks collectively recorded over 213 million ad impressions across major social media platforms including LinkedIn, YouTube, Facebook, Instagram, and TikTok, according to the Banking Conversion Digital Marketing Efficiency Report (Q3 2025) by ConversionTracker.com.
The report analyzed digital campaign data from Access Bank, Citibank, Ecobank, Fidelity Bank, First Bank of Nigeria, FCMB, Globus Bank, GTBank, Keystone Bank, Polaris Bank, Stanbic IBTC, Standard Chartered, Sterling Bank, Union Bank, and United Bank for Africa (UBA). It highlights how Nigerians interact with digital banking services and the growing role of social engagement, SEO visibility, and site performance in driving conversions.
Collectively, the banks ran multiple campaigns, including sponsored posts, video ads, carousel promotions, and reels, focused on products such as personal loans, premium accounts, and digital wallets. “Top social ads driving results for the 15 Nigerian banks: total impressions reached about 213 million, with an average reach of 760,000, CTR of 4.0%, completion rate of 77.7%, and conversion rate of 3.4%,” the report stated.
GTBank recorded the strongest performance, with 26 campaigns averaging 1.41 million impressions, 1.16 million reach, 5.18% CTR, and 3.34% conversion rate. Access Bank also ran 26 campaigns, achieving 1.18 million impressions and a 3.95% conversion rate, while UBA generated 554,000 impressions and a 4.4% conversion rate. Polaris Bank achieved 1.55 million impressions and 4.29% conversion.
The report further revealed that Nigerians aged 18–34 account for 61% of digital banking users, with 47% of total digital traffic now from female users—up from 42% in 2023. Domestic users represent 75% of total traffic, underscoring the dominance of local digital banking adoption.
