Nokia Unveils Updated Strategy, Refreshed Brand to Pioneer Future Networks
TECHDIGEST– Nokia, a technology innovation leader, has unveiled its updated company and technology strategy at MWC Barcelona 2023, along with a refreshed brand, to signal its long-term strategic transformation.
As businesses across various industries continue to explore digitalization to enhance efficiency, flexibility, and productivity in a sustainable manner, networks have become the fundamental infrastructure for this transformation.
Nokia, with its best-of-breed portfolio across fixed, mobile, and cloud networking technologies, is uniquely positioned to leverage this trend and lead the way in meeting the demands of the metaverse era.
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Pekka Lundmark, President and CEO of Nokia, stated that the company sees the potential of digital technology to transform business, industry, and society, offering significant gains in productivity, sustainability, and accessibility. The critical networking technology offered by Nokia is increasingly being sought after by customers and partners in every industry. The future of networking is predicted to go beyond connecting people and things, to become adaptable, autonomous, and consumable. The new networks will sense, think, and act, maximizing the potential of digitalization.
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Nokia’s updated technology strategy outlines how networks will need to evolve to meet the demands of the metaverse era. With the world increasingly reliant on connectivity, the network will become the underlying fabric of everything digital, where network performance and consumability will hold equal importance. The traditional qualities of networking will be required to integrate with the flexibility and scalability of the cloud. These new networks that sense, think, and act have the potential to bring the transformative power of networking to every industry.
Nokia, with its expansive best-of-breed portfolio and industry-leading disruptive research from Nokia Bell Labs, is well positioned to lead this transformation. At MWC, Nokia launched a new slate of products and services to showcase and enhance its technology leadership. The company’s updated strategy and refreshed brand assert the value of Nokia’s networking expertise, technology leadership, pioneering innovation, and collaborative partnership.
Nokia’s new logo is emblematic of an energized, dynamic, and modern brand that reflects the company’s values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical in realizing the exponential potential of networks, unlocking gains in sustainability, productivity, and accessibility. As a B2B technology innovation leader, Nokia is poised to realize the potential of digital in every industry, offering significant value to its customers and partners. With its updated strategy and refreshed brand, Nokia is set to make its mark in the digital era, pioneering a future where networks meet cloud.
