OpenAI, the creator of ChatGPT, has unveiled ChatGPT Atlas, a new artificial intelligence-powered web browser that integrates the popular chatbot directly into the browsing experience. The company announced the launch on Tuesday, October 21, 2025.

The introduction of Atlas marks OpenAI’s entry into the competitive browser market, positioning the product as a direct rival to Google Chrome, which currently dominates global browser usage. According to OpenAI, Atlas is designed without a traditional address bar, instead placing ChatGPT at the centre of the browsing experience to serve as a “super-assistant” capable of understanding users’ goals and helping them accomplish tasks seamlessly.

Users can interact with ChatGPT while browsing, allowing for context-aware assistance without switching tabs or copying information between windows. The browser also introduces a paid Agent Mode for ChatGPT Plus, Pro, and Business subscribers, enabling the AI to perform searches, analyze information, and automate actions based on user activity. OpenAI emphasized that users will retain control of their data, as browser memories and stored contexts can be reviewed and deleted at any time.

Atlas is now available worldwide for all ChatGPT plans on MacOS and is in beta for Business, Enterprise, and Edu users. The company said it plans to extend availability to Windows, iOS, and Android in the coming months. “Getting started is easy: when you open Atlas for the first time, sign in to ChatGPT and bring your bookmarks, saved passwords, and browsing history with you,” OpenAI stated.

The browser’s release comes amid growing competition in AI-driven search and browsing. Google has introduced AI Mode within Search and integrated its Gemini model into Chrome, which currently holds a 71.9% global market share. Analysts believe OpenAI’s move to embed chat in browsing could pave the way for ad-based monetization, challenging Google’s dominance in search advertising.

The launch follows OpenAI’s aggressive expansion in 2025, marked by record funding, high-profile acquisitions, and major infrastructure deals. The company recently announced plans to acquire Windsurf (formerly Codeium) in a $3 billion deal to bolster its developer tools and agreed to purchase Statsig, a product-testing startup, for $1.1 billion in stock. Additionally, OpenAI signed a $300 billion, five-year cloud agreement with Oracle, securing 4.5 gigawatts of computing power to support its large-scale AI models.