OpenAI on Thursday announced the launch of Frontier, a new platform designed to help companies build, deploy, and manage artificial intelligence agents capable of carrying out specific tasks such as fixing software bugs and automating workflows.
The move is part of OpenAI’s broader strategy to deepen its presence in the enterprise market, where competition with rival AI startup Anthropic has intensified. OpenAI Chief Executive Officer Sam Altman has previously described enterprise growth as a major priority for the company.
Frontier is designed to integrate with companies’ existing infrastructure and supports AI agents developed both by OpenAI and third-party providers, according to company executives. OpenAI said the approach is intended to lower barriers to adoption and allow businesses to deploy AI tools more quickly.
Fidji Simo, OpenAI’s chief executive for applications, said the platform would serve as an intelligence layer that simplifies how enterprises adopt and scale AI agents.
“This is us saying we’re going to build an intelligence layer that helps every enterprise turn on agents in a much easier way,” Simo said.
The launch comes as OpenAI and Anthropic continue to compete across multiple fronts, including enterprise customers and investor attention, with both companies preparing for potential public listings. The rivalry has also spilled into public marketing, with both firms set to air advertisements during the Super Bowl.
