OpenAI Launches SearchGPT, Entering Google-Dominated Search Market
OpenAI, the company behind ChatGPT, is set to challenge Google’s dominance in the search engine market with the launch of its new search tool, SearchGPT.
Announced recently, SearchGPT is designed to be a viable alternative to Google Search, leveraging AI to improve search capabilities.
OpenAI and Google are already major competitors in the artificial intelligence (AI) space, with their respective products, ChatGPT and Gemini, vying for user adoption.
OpenAI’s CEO, Sam Altman, highlighted the company’s ambition to enhance the current state of search.
“We think there is room to make search much better than it is today. We are launching a new prototype called SearchGPT. We will learn from the prototype, make it better, and then integrate the tech into ChatGPT to make it real-time and maximally helpful,” Altman said in a post on X.
The announcement positions OpenAI in direct competition not only with Google but also with its primary backer, Microsoft’s Bing search, and emerging players like Perplexity, an AI search-focused firm supported by Amazon founder Jeff Bezos and semiconductor giant Nvidia.
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OpenAI has opened sign-ups for SearchGPT, which is currently in the prototype stage and being tested by a small group of users and publishers.
The company believes enhancing conversational capabilities with real-time web information will make finding relevant results faster and easier.
According to Statcounter, Google dominates the search engine market with a 91.05% share as of June. Microsoft’s Bing holds 3.74%, while Yandex and Yahoo Search account for 1.44% and 1.26%, respectively.
Since the launch of ChatGPT in November 2022, major search engines have been integrating AI into their platforms. Microsoft adopted OpenAI technology for Bing, while Google introduced AI-powered summaries at its developer conference in May.
Coinciding with the launch of SearchGPT, Google announced an upgrade to its free-tier experience with Gemini 1.5 Flash, promising quicker and more accurate responses.
Google’s improvements include expanding the context window to 32K tokens, allowing for longer and more complex conversations.
OpenAI and Google continue to lead the AI revolution, each striving to capture a larger market share with their chatbots, ChatGPT and Gemini.
Meanwhile, Elon Musk’s xAI is also emerging as a contender, offering automatic access to its AI tool, Grok, for all Premium subscribers on its social media platform, X.
