PRrev: Rethinking Press Review in a Digital Age
By Haroon Aremu
There are jobs that stretch the intellect, and there are jobs that quietly drain the soul. Press Review belongs to both categories.
Every day begins the same way: opening countless tabs, scrolling endlessly, refreshing news sites, hopping from one media platform to another in search of stories that matter to national interest. Daily reviews. Weekly reviews. Monthly reviews. Each with its own format, tone, and unforgiving deadline. What eventually appears neat and polished on paper is, in reality, a tedious maze of mental gymnastics, eye strain, and relentless pressure.
Press Review is not just about studying media contents. It is about monitoring narratives across national dailies, online platforms, and sometimes obscure digital corners of the internet. It means extracting links manually—one after another—verifying accuracy, relevance, and authenticity. It requires repeated searches of the same story across different platforms just to confirm reach, prominence, and consistency of narrative.
Then comes the harder part: content checking. Line after line. Page after page. You digest volumes of information while identifying undertones, policy implications, security angles, reputational risks, and public sentiment. After that comes analysis, comparison, and classification—sorting stories into categories dictated by agency-specific needs: positive, negative, neutral, sensitive, threatening, or strategic. All this must be done with clarity, objectivity, and speed. And speed, in this line of work, is rarely a luxury.
The real nightmare begins at the end of the week and worsens at the end of the month. Deadlines pile up. Expectations rise. Fatigue sets in. Eyes burn from constant screen time; the mind feels overloaded. Yet there is no room for excuses. The report must be comprehensive, structured, insightful—and submitted on time. Every time.
It was in one of those moments—buried under links, summaries, and unfinished analyses—that frustration turned into reflection. We live in a digital world. Artificial intelligence is redefining industries. Automation is changing how we work. So why, I asked myself, are we still trapped in such a manual, energy-draining process? Why should media review—a task rooted in data, patterns, and analysis—remain this stressful?
There had to be an alternative. An app. A software. Something efficient, affordable, and locally grounded. Not outrageously expensive. Not foreign-dependent. Just smart enough to lift the burden.
Then came the shock.
I discovered a software developed right here in Nigeria. Yes—Nigeria. At first, disbelief crept in. But curiosity pushed me forward. The platform is called PRrev, developed by a young tech innovator, Shuaib S. Agaka, a Staff Writer at Tech Digest, a publication of Image Merchants Promotion (IMPR) Limited. I engaged the developer—who happens to be a colleague and friend—and what followed felt like witnessing a quiet revolution unfold.
PRrev is not just a tool; it is a response to a long-standing professional pain. It automates media monitoring, intelligently tracks national-interest stories, aggregates content across platforms, organises links, and supports structured analysis—drastically reducing human stress and time wastage. Tasks that once took days can now be completed with remarkable efficiency.
Beyond personal convenience, the national implications are significant.
This is where the Federal Government and critical institutions must pay attention.
During a visit to the PRNigeria Centre in Kano, the Director-General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, commended the innovation behind PRrev, describing it as a strong example of indigenous technology aligned with Nigeria’s digital economy agenda. He noted that solutions like PRrev—alongside other locally developed platforms like ‘Schooltra’ demonstrated during the visit—reflect the country’s capacity to build homegrown answers to real institutional challenges.
More importantly, the relevance of such a platform goes far beyond media organisations. Security agencies and strategic institutions increasingly rely on media intelligence, open-source monitoring, and narrative tracking. In an era where threats are shaped online—through misinformation, propaganda, and coordinated digital narratives—efficient press and media review is no longer optional. It is a national security necessity.
A secure, locally developed platform like PRrev offers more than convenience. It strengthens data sovereignty, reduces dependence on foreign software, enhances real-time intelligence gathering, and supports faster, more informed decision-making. Financing, adopting, and scaling such technology would not only empower local innovators but also reinforce Nigeria’s digital and information security architecture
In a world racing toward automation, Nigeria cannot afford to lag behind—especially when solutions already exist within its borders.
What began as my personal frustration with the exhausting ritual of media review has evolved into a broader realisation: the future of work, security, and governance lies in smart, affordable, indigenous technology.
PRrev is not just easing professional stress. It is pointing the way forward.
And perhaps it is finally time we listened.
Haroon Aremu Abiodun, a developmental journalist wrote via [email protected].
