TRUECALLER has unveiled a new Artificial Intelligence solution that will alert users of scammers to protect them from fraud calls.

The firm noted that its new anti-fraud feature called Search Context was part of its AI Identity engine.

Explaining how the feature works, the firm, in a statement, said, “While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently.

“The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes, which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.”

According to the firm, it currently has 356 million users globally and will continue to address the pressing issues surrounding the growth of global scams and frauds of all kinds.

The firm also announced a corporate rebranding and launching of a brand-new app icon.

It stated that the timing of the new identity aligned with the significant transformation taking place in the digital space.

The co-founder and Chief Executive Officer of Truecaller, Alan Mamedi, said, “We are excited to unveil our new brand identity and logo.

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TECHDIGEST – Truecaller, the world’s leading global communications platform, today launched a brand new version of its iOS app for users around the world. Traditionally, Truecaller has always worked a lot better on Android, but that is set to change now!

The iOS app has been completely re-written from the ground up to be lighter (smaller app size), more efficient (works faster, even on the older iPhone 6S) but most important of all, it offers 10 times better spam, scam and business call identification compared to the older version of the app.

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This change has been brought about by an all-new architecture that can more effectively take advantage of CallKit, Apple’s own technology framework designed specifically for calling apps. The app also has a complete design refresh that may seem subtle at first but often leads to far shorter times for both initial onboarding as well as day-to-day navigation through the app.

Truecaller on iOS has always been a challenge because of the specific platform restrictions and differences from Android, ” said Alan Mamedi, Co-founder and CEO of Truecaller.

Adding: “Over the years, we’ve been working hard to bring powerful features like Call Alerts, a dedicated widget and search extension to iOS but the live caller ID always eluded us – till now! We’ve been working closely with Apple and we realised the only way to solve this problem for our iOS users was to throw out all the old code and completely rewrite the app. A lot of iOS users have been waiting for this update for a long time and I’m excited to finally be able to say that we have built the best performing spam/scam blocking for iOS. ”

Highlights of the new iOS app:

10x better Caller ID, 10x better protection against spam and scam  Smoother and faster onboarding for new users

Enhanced detail view when you search for numbers

New Premium purchase flow with easier feature comparisons

Redesigned search extension (from Phone > Recents > Share Contact)

Updates coming soon:

More precise SMS filtering that works completely offline (If enabled, Truecaller can also auto-categorize all finance SMS, promotions, online orders and travel updates)

Automatic blocking of top spammers

Detailed statistics on spam marked numbers

See and view comments on spam marked numbers for additional context  Redesigned widget for even faster number search.

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