The shortlisted entries—“Reclaiming Public Trust in Nigeria’s Central Banking” for the Central Bank of Nigeria (CBN) and “AI for Crisis Communication: From Study to Strategy” for the National Information Technology Development Agency (NITDA) and the Centre for Crisis Communication (CCC)—have advanced to the final round of the global competition, where they will be evaluated by an international jury of communication experts.

The nominations fall under the Corporate Communication, AI for Crisis Management, and Publication categories.

The IPRA Golden World Awards are widely regarded as one of the most respected honours in global public relations, celebrating campaigns that demonstrate innovation, measurable impact, creativity, and adherence to the highest professional standards.

The CBN entry spotlights a strategic communication programme designed to rebuild public confidence in Nigeria’s apex bank following sweeping monetary and foreign exchange reforms introduced under Governor Olayemi Cardoso.

According to the submission, the campaign repositioned the CBN as a transparent, reform driven institution through structured Monetary Policy Committee (MPC) briefings, stakeholder engagements, investor relations, media management, and international advocacy.

The initiative, implemented under the Corporate Communication Department after Governor Cardoso appointed Hakama Sidi Ali as the first female spokesperson in the history of the CBN, sought to close communication gaps around difficult monetary policy decisions while strengthening domestic and international confidence in Nigeria’s economic reform agenda.

The documentation cited improvements in investor sentiment, rising foreign reserves, exchange rate stability, inflation moderation, and Nigeria’s successful return to the Eurobond market as outcomes supported by a coherent communication strategy.

The second finalist entry focuses on the establishment of the Crisis Communication Hub (CCHub)—a national platform that emerged from a 107 page empirical research project on Artificial Intelligence and crisis communication conducted by IMPR CEO, Yushau A. Shuaib, with support from NITDA.

The research examined the risks and opportunities of AI driven communication technologies and recommended a coordinated national framework to combat misinformation, disinformation, and digital threats.

Its findings led the Centre for Crisis Communication to convene the First National Symposium on Digital Innovations in Crisis Communication, which formally endorsed the creation of the CCHub. The Hub now functions as a multi stakeholder mechanism for monitoring fake news, tracking harmful narratives, supporting fact checking, and promoting coordinated crisis response efforts across Nigeria.

All shortlisted entries will undergo a final round of assessment by a distinguished international jury before winners are announced at the 2026 Golden World Awards Ceremony and Gala Dinner in Athens, Greece later in the year.

This recognition further elevates Nigeria’s profile in global public relations practice. IMPR previously won the IPRA Golden World Award in 2025 for a publication project executed for the Nigeria Customs Service, alongside other international honours including the SABRE Africa Awards.

The emergence of the Nigerian entries among global finalists underscores the growing importance of strategic communication in economic reforms, crisis management, digital governance, and institutional reputation building.

The final jury’s decision will determine whether the CBN trust restoration campaign and the AI driven Crisis Communication Hub initiative join the ranks of internationally acclaimed public relations projects recognised by IPRA for advancing excellence and innovation in communication practice worldwide.

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The organisation issued the warning in Abuja on Friday while releasing its latest media‑analysis report and announcing plans to establish a national Crisis Communication Hub (CCHub) to strengthen coordinated information management during an emergency and crises.

Speaking at a press conference in Abuja on Friday, Chairman of the Centre, Major General Chris Olukolade (Rtd), said the findings from the organisation’s latest media‑monitoring report show a worrying rise in insecurity‑related narratives, political tension, and the rapid spread of false information across digital platforms.

Olukolade explained that the study was conducted using PRrev, an AI‑driven media monitoring and social‑listening tool developed by Image Merchants Promotion Limited (IMPR). The tool tracked conversations across X (formerly Twitter), Facebook, WhatsApp groups, online news platforms, and diaspora‑based forums.

According to him, the analysis revealed that many Nigerians are increasingly expressing fear over insecurity, frustration with leadership, and mixed levels of support for government actions. These sentiments, he said, are being amplified by both factual reports and deliberate misinformation circulating online.

The report identified several troubling trends, including the rapid spread of fake news, the growing sophistication of forged documents, and the rise of politically motivated disinformation ahead of the 2027 general elections. It also noted that private messaging platforms such as WhatsApp have become major channels for misinformation, making detection and response more difficult.

Olukolade added that communication gaps during crises—particularly delayed or unclear official statements—often create opportunities for rumours and speculation to dominate public discourse. If left unaddressed, he warned, these trends could weaken public trust and threaten national stability.

As part of its response, the CCC announced plans to establish a Crisis Communication Hub (CCHub), which will serve as an independent, multi‑stakeholder coordination platform for managing information during emergencies. The hub, he said, will focus on detecting and countering fake news in real time, supporting communication efforts at federal, state, and local levels, and strengthening public trust in official responses.

He emphasised that the CCHub will not function as a censorship body but as a collaborative centre bringing together government agencies, media organisations, civil society, and technology partners to ensure accurate and timely information reaches the public.

The major stakeholders expected to participate in the CCHub include the National Information Technology Development Agency (NITDA), the Federal Ministry of Information and National Orientation (FMINO), the Nigeria Police Force, Defence Headquarters, the Department of State Services (DSS), the Economic and Financial Crimes Commission (EFCC), the National Emergency Management Agency (NEMA), the Nigerian Union of Journalists (NUJ), the Nigerian Guild of Editors (NGE), the Guild of Corporate Online Publishers (GOCOP), and civil society organisations.

To address the challenges highlighted in the report, the CCC recommended more timely and coordinated communication during crises, stronger fact‑checking mechanisms, improved collaboration among government and non‑government actors, and increased public awareness to help citizens identify and resist misinformation.

With political activities intensifying ahead of the 2027 elections, Olukolade said Nigeria must strengthen its crisis‑communication systems to protect public trust and maintain national stability.

“The CCC remains committed to supporting efforts that promote accurate information, responsible communication, and national unity,” he said.

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The Federal Government has signalled its readiness to adopt a more assertive, technology-driven approach to managing national emergencies and countering disinformation in Nigeria’s rapidly evolving digital landscape.

The Minister of Information and National Orientation, Mallam Mohammed Idris, made this known during a high-level briefing in Abuja when the Centre for Crisis Communication (CCC), led by Major General Chris Olukolade (Rtd), presented the formal report of the National Symposium on Digital Innovation in Crisis Communication.

At the heart of the proposed collaboration is the establishment of a National Crisis Communication Hub (NCCH), envisioned as an independent, multi-stakeholder platform designed to strengthen Nigeria’s crisis response architecture. The Hub is expected to provide real-time monitoring of digital threats, including fake news, hate speech, and coordinated misinformation campaigns as they emerge. It will also harmonise communication across government agencies during emergencies to prevent conflicting narratives and minimise public panic.

In addition, the NCCH will leverage Artificial Intelligence tools for predictive analysis, enabling authorities to anticipate and mitigate potential communication crises before they escalate.

Describing the initiative as “timely and commendable,” Minister Idris acknowledged that government alone cannot effectively manage the complexities of today’s information ecosystem.

“What the Centre has been doing to counter misinformation through structured crisis communication strategies is vital,” the Minister said. “We must also ensure the responsible use of Artificial Intelligence while upholding the norms and values of our country.”

Beyond monitoring and response coordination, the CCC proposed the introduction of a Crisis Communication Perception Index (CCPI), a data-driven assessment framework designed to evaluate institutional performance during crises. The index will measure preparedness through anticipatory communication strategies, responsiveness based on the speed of information dissemination, transparency in terms of accuracy and openness, and digital resilience in countering misinformation.

A major highlight of the engagement was the presentation of a specialised research study titled “Artificial Intelligence and Crisis Communication in Nigeria: Challenges and Prospects.” The study, authored by Yushau A. Shuaib, consultant to the Centre and publisher of PRNigeria, outlines a strategic roadmap for the Ministry and the National Information Technology Development Agency (NITDA) to modernise Nigeria’s communication architecture in line with global best practices.

General Olukolade disclosed that NITDA has already endorsed the policy recommendations contained in the report and has commenced collaboration with the CCC toward operationalising the proposed digital communication hub.

In further strengthening institutional synergy, the CCC sought ministerial support for the revitalisation of the Strategic Communication Inter-agency Policy Committee (SCIPC). The platform, earlier endorsed by the Office of the National Security Adviser (ONSA), is designed to harmonise messaging among security and paramilitary agencies during critical incidents.

General Olukolade urged the Ministry of Information to provide technical oversight to ensure that inter-agency communication efforts align seamlessly with Nigeria’s broader national orientation objectives.

Reaffirming the government’s openness to reform and collaboration, Mallam Idris concluded that Nigeria remains committed to partnerships that will enhance transparency, strengthen public trust, and build a resilient national communication framework capable of navigating the challenges of the digital age.

By PRNigeria

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“In a republic, no one can exercise unaccountable power.” That conviction framed the essence of discussions at the National Symposium on Digital Innovations in Crisis Communication held on 24 November 2025 at the National Defence College, Abuja. Convened by the Centre for Crisis Communication (CCC), the symposium gathered policymakers, security experts, media leaders, and digital governance professionals to confront a central question of our time: how do we defend the republic in an age where power increasingly resides in algorithms, platforms, and invisible data flows?

I was invited to speak on “Strengthening Institutional and Media Capacity for Digital Crisis Communication,” a theme that goes beyond communication strategy into the heart of sovereignty, accountability, and national security. At stake is not merely how information travels, but who controls it, who is answerable for its consequences, and how a republic asserts authority in a borderless digital ecosystem.

The keynote by Dr. Kashifu Inuwa Abdullahi, Director General of the National Information Technology Development Agency (NITDA), set the tone with clarity and urgency. On the panel with me were Musikilu Mojeed of Premium Times, Adaobi Nwankwo of the Nigeria Data Protection Commission, and Jibrin Baba Ndace of Voice of Nigeria—voices that brought depth to a conversation about technology, democracy, and security.

Several paradoxes shaped our reflections.

The first concerned surveillance and the information-industrial complex. Digital platforms harvest data, shape discourse, and influence behaviour at scale. Yet in a republic, neither corporations nor governments should wield unaccountable power. Laws that govern physical territories must also apply in digital spaces. No entity operating within Nigeria—individual, corporate, or governmental—should exist above Nigerian law. Online spaces cannot remain regulatory voids where data is mined indiscriminately and destabilising content circulates unchecked.

The second paradox involved free speech versus hate speech. We examined Nigeria’s decision to suspend Twitter (now X) and whether that action, though controversial, represented a legitimate assertion of sovereignty in the face of speech that had crossed into incitement and security risks. Freedom of expression is essential, but it is not synonymous with unrestrained licence. No democracy thrives where speech is weaponised against the state and citizens without accountability.

The third contradiction lay in truth versus falsity in the age of artificial intelligence. AI-generated content now blurs reality, undermines trust, and complicates crisis response. When falsehood spreads faster than verification, national security becomes fragile. Trust—once broken in the information space—is difficult to rebuild.

Political polarisation emerged as another destabilising force. Hyper-connectivity amplifies divisions, turning ordinary disagreements into existential conflicts. A republic must cultivate civic maturity that allows disagreement without dehumanisation along ethnic, religious, or regional fault lines.

We also reflected on the democracy–authoritarianism tension in platform governance. For years, African states had little influence over the user agreements of global tech companies. Nigeria’s insistence on accountability—compelling platforms like Twitter and Meta to comply with local laws, establish complaint mechanisms, and institute transparent account deactivation and reinstatement processes—was a necessary assertion of digital sovereignty. Today, these companies file compliance reports, pay taxes, and engage regulators—evidence that sovereign authority still matters.

Data from NITDA underscores why regulation is unavoidable. Millions of fraudulent or harmful accounts have been deactivated across platforms. Tens of millions of pieces of harmful content have been removed, with hundreds of thousands reinstated after review—demonstrating that regulation, when structured, balances security and rights.

This matters because terrorists, bandits, and criminal networks increasingly exploit digital platforms for recruitment, propaganda, and coordination. Technology itself is neutral; its weaponisation is not. Professional journalism and ethical communication remain critical antidotes to the poverty of truth and trust.

The symposium stressed that security is central to prosperity. Public officials must communicate clearly, promptly, and responsibly during crises to prevent speculation and distrust. Journalism, too, must evolve—strengthening verification skills, using digital forensic tools, and exercising ethical judgment to avoid reporting that jeopardises operations or public safety.

Data protection principles—minimisation, transparency, and impact assessment—were also emphasised. In a digital culture awash with information, citizens and institutions alike must understand their responsibilities in handling data.

A key recommendation was the development of locally designed crisis-reporting applications that integrate citizen input, AI monitoring, and institutional response. Digital innovation in crisis communication is no longer optional; it is a necessity.

Ultimately, the most enduring lesson from the symposium is the imperative of media and information literacy. Citizens must learn to interrogate what they consume, understand motives behind narratives, and resist manipulation. Civic education that embeds media literacy at all levels of schooling is now a democratic necessity.

The defence of the republic today is not fought only at physical borders. It unfolds in the information space—where truth, trust, and accountability determine whether democracy thrives or erodes. In that space, the principle remains clear: in a republic, no one—state or corporation—should exercise unaccountable power.

Omoniyi P. Ibietan
Secretary General, African Public Relations Association (APRA)

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Nigeria’s information space has evolved from a battleground of rumours into a theatre of manufactured realities. What once required organised propaganda networks can now be executed by individuals armed with widely available digital tools. The result is a new class of threats that blur the line between truth and fiction, reshaping how societies perceive events in real time.

This transformation carries serious implications for national stability. Misinformation no longer merely misleads; it shapes perception, fuels social tension, and, during moments of crisis, can trigger real-world consequences. In a country as diverse and politically sensitive as Nigeria, false narratives can inflame ethnic, religious, and political divisions—especially during elections, protests, or security emergencies.

It is against this backdrop that the National Information Technology Development Agency (NITDA), in partnership with the Centre for Crisis Communication (CCC), endorsed the establishment of a National Crisis Communication Hub. The decision followed a high-level engagement in Abuja where CCC leadership met with NITDA’s Director-General, Kashifu Inuwa, to align on a national framework for managing misinformation, countering AI-driven falsehoods, and coordinating communication during sensitive periods.

The concept did not emerge overnight. It was earlier recommended at a National Symposium hosted by the Crisis Communication Centre, where experts agreed that fragmented responses to digital falsehoods are no longer sufficient. In an era of rapid digital manipulation, a coordinated and institutionalised system is essential to safeguarding public trust.

The urgency of this initiative is tied to the changing nature of misinformation itself. Artificial intelligence can now generate convincing videos, audio clips, and images that fabricate events and impersonate public figures. Falsehoods are no longer accidental distortions; they are deliberate and scalable instruments of influence. Visual and audio materials carry emotional and psychological weight, often shaping opinion before corrections can catch up.

Nigeria’s vulnerability is heightened by structural realities—political competition, communal tensions, and longstanding grievances. Social media platforms, now the primary news source for millions, prioritise speed and engagement over accuracy. Sensational content spreads faster than verified information, while traditional gatekeepers struggle to keep pace.

Together, these dynamics have turned Nigeria’s digital environment into an information battlefield where speed, credibility, and coordination determine outcomes. Silence or delayed communication during crises is often interpreted as confirmation of rumours, while uncoordinated responses can amplify the very narratives they seek to counter. Crisis communication is no longer a media function; it is a matter of national security.

This risk intensifies as Nigeria approaches future national elections. Recent cycles show that electoral disputes now unfold online in real time. Claims of rigging, violence, or institutional bias can gain traction long before official processes conclude. With trust in public institutions already fragile, misinformation becomes a direct threat to electoral legitimacy.

False reports about voter suppression, fabricated results, or invented statements attributed to electoral authorities can undermine confidence—even when voting proceeds peacefully. Information gaps during collation are inevitable, but if not filled with timely, credible communication, they are quickly occupied by speculation and deliberate falsehoods.

The National Crisis Communication Hub is designed to confront these realities. As a central coordination framework, it will monitor emerging narratives, detect misinformation early, and ensure that official communication remains accurate, timely, and consistent. By linking government agencies, security institutions, media organisations, and independent actors, the hub aims to reduce confusion and maintain public trust during sensitive periods.

A defining strength of the hub is its multi-stakeholder structure. It does not rely solely on government messaging but integrates independent verification and professional media expertise. Journalists play a crucial role in contextualising fast-moving content and preventing manipulated media from gaining legitimacy.

Trusted fact-checking platforms such as Dubawa and PRNigeria can serve as vital partners, offering independent analysis that reinforces credibility. Their involvement demonstrates that effective crisis communication depends on collaboration between state institutions and respected independent actors.

Digital platforms must also be part of the solution. Structured cooperation is essential to limiting harmful content while respecting freedom of expression. The hub’s framework emphasises transparency, collaboration, and clearly defined intervention thresholds.
Turning the hub from concept to reality will be a key governance challenge. It requires clear protocols, defined institutional roles, and a continuous monitoring system capable of operating during elections, security incidents, and national emergencies.

Technology will play a central role. AI-assisted detection systems and advanced monitoring tools can identify false narratives early, enabling rapid response before misinformation gains traction. But technology alone is not enough. Success depends on human judgment, institutional coordination, and public trust.

As Nigeria navigates rising digital threats, the National Crisis Communication Hub—championed by NITDA in partnership with CCC and PRNigeria—represents a proactive response to a rapidly changing information landscape. By integrating technology, coordination, professional expertise, and independent verification, the initiative aims to ensure that accurate information prevails during crises.

The broader lesson is clear: in the digital age, speed without credibility is dangerous. Accuracy, transparency, and trust must move just as fast. The National Crisis Communication Hub seeks to institutionalise these principles, ensuring that Nigeria’s democracy is judged by facts—not by manufactured narratives.

Shuaib S. Agaka is a tech journalist and digital policy analyst based in Kano. Can be reached via sshuaib328@gmail.com

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Abuja — The Director-General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, has endorsed the establishment of a centralised National Crisis Communication Hub (NCCH) to confront the growing threats of fake news, hate speech and artificial intelligence-driven misinformation in Nigeria.

Inuwa gave the assurance while receiving a delegation from the Centre for Crisis Communication (CCC), led by its Chairman, Major-General Chris Olukolade (rtd.), following the successful conclusion of the maiden National Symposium on Digital Innovations in Crisis Communication.

The NITDA chief warned that misinformation often spreads faster than verified facts because of what he described as its “novelty factor,” noting that the disruption of traditional media by social platforms has empowered individuals and groups to disseminate harmful content with far-reaching economic and social consequences.

“There is a direct correlation between novelty and virality,” Inuwa said. “Misinformation is often packaged as something new or shocking, which allows it to outpace accurate information. The way forward is to build public trust through credible government action and strong, strategic partnerships.”

With the approach of the 2027 political season, Inuwa expressed concern over the rapid advancement of artificial intelligence, warning that AI-generated deepfakes and automated propaganda would likely intensify. He stressed that these developments make the creation of a coordinated national response mechanism more urgent than ever.

Responding to a 12-point resolution presented by the CCC, NITDA outlined key workstreams to fast-track implementation of the proposed hub. These include strengthening digital literacy and professional training by leveraging platforms such as Cisco NetAcad to equip journalists, media professionals and security spokespersons with skills in AI-content detection and ethical reporting.

The agency also proposed the expansion of crisis-communication conversations through regional symposiums across Nigeria’s six geopolitical zones, aimed at deepening grassroots participation and awareness. In addition, NITDA plans to build structured engagement with global technology companies to enable faster categorisation and takedown of content that poses risks to national security.

Cybersecurity collaboration also featured prominently, with Inuwa disclosing plans to work closely with the relevant cyber units of critical institutions to establish a multi-layered defence against digital threats.

Earlier, Major-General Olukolade said the call for a National Crisis Communication Hub was the central resolution of the recently concluded symposium held at the National Defence College. He stressed that Nigeria must adopt proactive, predictive and digitally powered tools to manage emerging security and information threats.

According to him, the proposed centre would operate as an independent, multi-stakeholder platform designed to monitor and counter harmful content during sensitive periods such as elections, while safeguarding democratic principles and freedom of expression.

Olukolade also advocated the development of specialised mobile applications that would allow citizens to report crimes and emergencies in real time, effectively transforming social media and digital platforms into tools for public safety and early warning.

Inclusivity formed a critical part of the discussions, with both NITDA and the CCC agreeing that digital innovation must amplify the voices of persons with disabilities and other marginalised groups, ensuring that emergency alerts and crisis information are accessible to all segments of society.

To translate the resolutions into action, NITDA and the CCC agreed to constitute a joint working team to document specific agreements and drive implementation throughout 2026, positioning the proposed hub as a cornerstone of Nigeria’s digital resilience against misinformation and emerging information threats.

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TECHDIGEST – The Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has bagged the Golden World Award (GWA) of the International Public Relations Association (IPRA) in the Crisis Management Category.

The IPRA honours the frontline multi-award-winning integrated communication agency for its publication “101 Fake News on EndSARS” authored by a staff member and 2021 Best Fact-Checker in West Africa, Dahiru Lawal.

The book was published in a collaboration with the Centre for Crisis Communication (CCC), the Secretariat of the Forum of Spokespersons of Security and Response Agencies (FOSSRA)

The book, which exposes a series of Fake News, especially on social media during and after the 2020 EndSARS protests in Nigeria, had previously won African SABRE Award 2022 hosted by PRovoke Media and endorsed by the African Public Relations Association (APRA) at Dar Es Salam, Tanzania.

In a congratulatory message addressed to Chief Executive Officer of IMPR, Mallam Yushau Shuaib, the IPRA Secretariat wrote: “I am pleased to announce that you are an IPRA GWA 2022 winner! Congratulations.

“You win with Unveiling 101 Fake News on EndSARS in the Crisis management – Agency category.”

Meanwhile, the IPRA Secretariat regretted that it would not hold the Award ceremony billed for Japan in October due to what it described as “ongoing problems around the world.”

From 2016 to date, IMPR has remained one of the most formidable indigenous African PR firms, winning Public Relations awards at continental and global levels.

Apart from being shortlisted as one of the five finalists for the African Public Relations Agency of the Year, it was ranked number one and identified as the most creative PR agency worldwide in the 2020 Global Creativity Index (GCI).

The yearly GCI, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighing their impacts while taking cognisance of their staff size.

Speaking on the latest award, Shuaib commended the efforts of young and vibrant staff members in the firm for providing news and feature ideas for strategic communication.

“At IMPR, apart from our experienced editors and consummate communicators, we have young and vibrant, fresh graduates who are providing creative and workable ideas for our diverse clients.

“The results of their pitches can be glimpsed from our fact-checks, investigative reporting, crisis communication, event management and public relations.”

Also speaking on the award, the Executive Secretary CCC, Air Commodore Yusuf Anas (rtd), commended IMPR for making Nigeria proud on the global scene on crisis communication strategies.

“We are indeed proud of our partnership with the IMPR family, especially PRNigeria on its roles in crisis management in the country. Apart from CCC jointly winning a previous GWA award, other stakeholders include ONSA, DHQ, Nigerian Airforce, Nigeria Customs, Nigeria Prison Service, DSS, NCC, NDLEA, and NITDA among others have also bagged similar awards with IMPR in the past. We are indeed grateful for making Nigeria proud,” Yusuf Anas said.

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TECHDIGEST – The Centre for Crisis Communication (CCC), the National Information Technology Agency (NITDA), and the National Drug and Law Enforcement Agency (NDLEA) have bagged the 2022 African Public Relations Awards in Dar es Salaam, Tanzania.

The annual African PR award, which recognises Superior Achievements in Branding, Reputation and Engagement (SABRE) is hosted by Provoke Media in collaboration with the African Public Relations Association (APRA).

The PR campaigns of the three organisations from Nigeria were undertaken in partnership with a multi-award-winning PR agency, Image Merchants Promotion Limited (IMPR), the publishers of _PRNigeria_ and _Economic Confidential_.

While CCC bagged a trophy for anti-fake news campaigns it executed in partnership with PRNigeria, NITDA and NDLEA received Certificates of Excellence on digital innovation and anti-drug campaigns respectively.

The CCC won in the Sponsorship and Events Management Category for its various campaigns following its presentation of the ground-setting book “101 Fake News on EndSARS” authored by Dahiru Lawal.

NITDA, with the support of the Nigerian Ministry of Communications and Digital Economy bagged a Certificate of Excellence in the Public Affairs/Government Relations category for its campaign on Digital Innovation for Economic Prosperity in Nigeria, with a book of the same title authored by Inyene Ibanga.

Similarly, NDLEA bagged a Certificate of Excellence under the Public Sector/Government category for its campaign on “Share Facts about Drugs, Save Lives.”

Receiving the awards on behalf of his clients, the Chief Executive Officer, Image Merchants Promotion, Mr. Yushau A. Shuaib said his team is humbled for being honoured among the best in the global PR industry.

At least 11 outstanding Nigerian PR firms bagged different categories of the awards, which included four trophies and 20 Certificates of Excellence.

While BHM won two trophies for its campaigns for MTN on its Public Offer and Stakeholder Engagement, Chain Reaction won in the Healthcare category for its campaign for Alpha Mead Health Services.

Other honourees who received Certificates of Excellence included LSF/PR, Integrated Indigo, RED Media, So.Me Solution, Modion Communications, Blanche Aigle Communications, Chenist Communications and AT3 Resources.

Some of the clients of the PR firms whose campaigns won the awards besides those mentioned above such as the Ministry of Communication and Digital Economy, NITDA, NDLEA, Centre for Crisis Communication and MTN, include the Lagos State Government, MTV Base, Access Bank, Wema Bank, JAC Motors, 9mobile, Mastercard Foundation, European External Action Service (EEAS), Mango Nigeria, Zola Electric, Afrilabs and Meta.

While presenting the awards to the recipients, the APRA President, Mr Yomi Badejo-Okunsaya congratulated the winners for making the African continent proud by demonstrating the highest levels of creativity, integrity, and effectiveness in their various PR campaigns.

Also speaking virtual at the award event, the Chairman of the Award Jury, Paul Holmes admitted that there are quality PR campaigns coming from Africa.

Holmes, who is also the founder of Provoke Media, the organiser of the event further said that: “What we have seen over the past few years in Africa is the investment of large multinationals in the continent, but also a wave of African entrepreneurship that has seen local firms across the continent producing high-quality creative and driving impressive media coverage and social engagement for their clients.”

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