TECHDIGEST – Social networking service, Instagram has launched subscriptions that allow users to subscribe to their favourite creators in order to gain access to exclusive content.

The social network is trialing this experience with a small number of 10 creators and influencers, including basketball player Sedona Prince and Olympian Jordan Chiles.

According to Instagram, the test of subscription which commenced on 19 January 2022, intends to add more creators in the coming weeks.

Creators can select the price of their subscription tiers, ranging from $0.99 to $99.99 per month.

Essentially, users will pay this monthly fee to access content such as subscriber-only Lives and Stories. They will also get a purple badge by their username that shows their status to creators.

Instagram head Adam Mosseri has described Instagram subscriptions as “one of the best ways” for influencers to generate income.

Recall that Facebook also has its own version of subscriptions for creators and Twitter recently launched Super Follows.

There are also platforms such as Patreon and even OnlyFans, all of which allow creators to charge their followers in exchange for exclusive content.

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