TECHDIGEST – In an effort to boost research in the academia, civil society organizations and government agencies, Centre for Information Technology and Development (CITAD) has trained 25 Professionals, Representatives from Civil Society Organization on data analysis in collaboration with Data Analysis STATA Software.

The Center said, the set of participants which is the 3rd phase of beneficiaries, is aimed at building their capacities in research and management of Data results for effective policies, educational development and programs.

STATA which is a general-purpose statistical software package, is used by researchers in many fields for data manipulation, visualization, statistics and automated reporting.

Speaking to newsmen at the end of the three day training, CITAD Executive Director Engr, Y.Z Ya’u explained that, the program is part of the Centre’s objective to support Academia and other sectors with advance knowledge to analyze data.

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He said, the participants of the training were pulled from the Academia, Civil Society Organizations (CSOs) and Government Agencies.

Engr. Ya’u further added that, CITAD introduced the training having realized data has become very critical not only for academic purposes but also for public policies.

“When we advertised for entries into the training, we received over 600 applications within 24 hours and we intended to train 40 people”

“We had to screen and select the intended participants to be trained which is done in batches of 40. The first and second batch was a success and today we are rounding up the 3rd Batch with 25 trainees” Y.Z noted.

The Executive Director also lamented that, most of government agencies and institutions they don’t have accurate data for their area of concern, noting that, lack of data will result to inaccurate policies and programs.

Participants who spoke at the event, Zubaida Muhammad Musa, a lecturer with Sa’adatu Rimi College of Education, Kano said they have been exposed to the utilization of data for evidence-based policies and research purposes using the STATA software.

“It is an expensive, yet priceless opportunity and knowledge to learn the STATA data analysis software” she added.

Another Participant, Jubril Abdullahi from Aliko Dangote University of Science and Technology Wudil, Kano said, they were taken through the rudiments of using STATA for Data Entry, Data Cleansing and Data Analysis.

“The STATA software allows you to input all your statistical analysis into it within a short period of time and helps you to check which data is correctly or wrongly inserted” Jubril Added.

While appreciating CITAD for giving them the opportunity to participate in the training, the participants promised to step down the training to their respective organisations and students.

Other highlights of the event was the distribution of certificates to the participants.

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By Kabir Abdulsalam

TECHDIGEST – When it comes to measuring brand image – credibility, trustworthiness, and expertise are essential factors that play a significant role in shaping public perceptions.

Trust is critical to all businesses. Without it, customers and investors take flight and profits tumble. Measuring brand image requires credibility, trustworthiness, and expertise has a significant role in shaping public perceptions.

For oil and gas sector, with the focus on demonstrating that they could extract hydrocarbons and provide fuel to customers effectively, managing a public relations strategy is also indispensable to the growth of the company.

Many factors play into building successful and ethical businesses in the 21st century; yet, communications play a vital role on how a company speaks to its community and, in turn, how they see themselves and their role in society.

Below are few ways public relations pros can build trust and credibility reflects a positive and trustworthy image in oil and gas sector.

Define your Value and Brand Expertise

As public relations strategy is a way to understand and define your core value for an Oil and gas coy to explain positive solutions, actions and conversations, that will help build positive public perception and engagement is Indeed paramount.

Alias, when hosting an event of all kinds or for community, you should be communicating in clear terms how the event connects to the your core values.

Community Engagement

Using public relations to form connections with your target audience on corporate social responsibility efforts within your firm’s strategy.

Instead of a one-way communication strategy where you simply give information to consumers, PR helps you build mutually beneficial relationships where the public can interact freely with your firm.

Generate Conversation

Conversations between consumers, all stakeholders will be happening. Apex, a Canadian PR firm, undertook a survey to understand factors shaping public perception for oil companies.

After the survey, they realized they needed to shift public perception from this industry as a “necessary evil” in people’s daily lives to a persona conversation.

Becoming an active participant in the conversation is a vital way to leverage your expertise about the industry as a whole and the ways in which the sector is working to address shared challenges.

Tell your Story

PR is about storytelling, the energy sector has a complicated set of stakeholders when it comes to public relations. They must speak in equal parts to government, industry, investors, consumers, activists (CSOs), employees and the host Community.

Your story is an essential part of keeping your message focused, consistent and factual. Novelist Tony Spencer-Smith states the following about storytelling: “Stories need conflict, drama and setbacks”.

Storytelling should be an opportunity to inspire, connect and ultimately stimulate the audience’s feelings, ideas, and attitudes to align with your marketing goals.

As a PR professional, developing crisis and litigation management approaches is inevitable, this could help in measuring your crisis management plans ahead of the crisis. With these points raise above effective exhibition of this kind can rigid how you actualise you daily activities.

Kabir Abdulsalam is managing Editor to Spokespersons Digest and Staff writer with PRNigeria

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