A new study by jobs and workplace review platform Glassdoor found a widening generational divide in attitudes toward AI. Workers in their 40s, 50s and 60s were generally more positive about the technology, while Gen Z workers expressed greater concern about its impact on employment.

The findings come as a growing body of research suggests that entry-level workers could be among the first to feel the effects of AI-driven automation.

An updated study by Stanford University economists found that employment among workers aged 22 to 25 in occupations highly exposed to AI was 19% lower than among their peers in less AI-exposed fields. The gap stood at 13% a year earlier.

Glassdoor senior economist Chris Martin said older workers may currently be better protected because of their experience and position within organisations.

“If you are a little more senior in your career, you are a little more insulated,” Martin said, according to Bloomberg.

Glassdoor’s research found that nearly half of Gen X workers, born between 1965 and 1980, viewed their companies’ use of AI positively, partly because they expected the technology to create new opportunities for more experienced employees.

Gen Z workers, by contrast, have entered the workforce at a time when AI is increasingly being used to automate tasks traditionally assigned to junior employees, including customer support, research and marketing content creation.

Experience becomes an advantage

The research suggests that experienced employees may also have an advantage in using generative AI effectively.

Workers with deeper professional knowledge are more likely to understand how to frame precise prompts, assess the quality of AI-generated responses and identify inaccuracies or hallucinations.

This may partly explain the growing demand for senior-level workers. Job postings for senior positions increased by 14.7% in the year leading up to May 2026, while entry-level postings fell by 6.3%, according to Indeed.

Stanford researchers similarly found that declining opportunities for younger workers in AI-exposed occupations were primarily reflected in fewer jobs rather than lower wages.

Despite these concerns, Gen Z remains one of the most active groups in adopting AI.

More than three-quarters of Gen Z workers have used standalone AI tools, compared with just over one-third of Gen X, according to Deloitte research.

The contrast suggests that younger workers are not necessarily rejecting AI itself. Instead, their concern may be centred on what the technology means for the jobs they are trying to enter.

As companies increasingly automate routine entry-level work, familiarity with AI may therefore become both a necessity and a source of anxiety for the generation entering the workforce alongside the technology.

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Spotify, a global online streaming platform, has revealed South Africa, Nigeria, Kenya, Ghana and Angola as the top five countries consuming podcasts in Africa.

Ncebakazi Manzi, Spotify’s Podcast Manager, Sub-Saharan Africa, disclosed this in a statement on Thursday in commemoration of the International Podcast Day slated for September 30 annually.

According to him, the rise of podcast listenership in Nigeria has been exponential in the past couple of years, increasing by 222 per cent between 2021 and 2022.

“This places Nigeria as the second country consuming podcasts the most in Africa right after South Africa.

“Nigeria is followed by Kenya, Ghana and Angola. These five countries make up the top five African Spotify countries with the most podcast listeners.

“September 30 is International Podcast Day, and we have seen the podcast landscape continually evolve and gain traction in Nigeria.

“The demographic at the forefront of this transformation is Generation Z (Gen Z).

“With its accessibility and diversity of content ranging from storytelling to information sharing and entertainment, podcasting has become a popular choice for Gen Z listeners.

Manzi said that according to Spotify’s data, Nigerian Gen Zs aged between 18 and 24 years constituted a sizable segment of podcast listeners, accounting for 50 per cent of the total streams, for the last 90 days.

He said they were followed by listeners aged 25 to 29 years contributing 21 per cent of the streams.

According to him, in the Sub-Saharan Africa region, Gen Z also tops the listenership rate with 39 per cent of the total streams coming from them.

“Gen Z is revolutionising the podcasting landscape, and their appetite for diverse content is shaping the future of audio entertainment in Nigeria.

“We remain committed to elevating podcasting and amplifying the voice of podcasters in Nigeria and beyond.

“The spotlight falls on The HonestBunch Podcast, I Said What I Said, Menisms, So Nigerian and Tea with Tay as the top local podcasts in the hearts of Nigerian listeners.

“Their leading position comes as no surprise, given their widespread popularity among the Gen Z and Millennials.

“This is attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations,” he said.

On preferred podcast listening times among Nigerians, Manzi noted that Spotify data shows that most listeners tune in to podcasts from 7.00 a.m. to 9.00 a.m, possibly while commuting to work, sitting in traffic or getting ready for the day.

He said Spotify had made it easier for anyone to create and grow a podcast, through Spotify for Podcasters.

“It is a one stop shop to upload or record content, add interactive features like Q&A or polls, all while keeping track of a show’s growth through advanced analytics.

“And for the listeners, Spotify is always working to create new ways to make it easier to listen, discover and engage with their favorite podcasts, and are rolling out new tools including auto-generated transcripts, expanding podcasts chapters and updating podcast show pages.

“As podcasting continues to evolve, keeping a close eye on Gen Z’s preferences and behaviours will be crucial for all stakeholders in the podcasting ecosystem in Nigeria.

“Especially, as they lead with 50.9 per cent of the total population in the country,” he said.

NAN

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