Meta-owned Threads has surpassed 500 million monthly active users, the company announced on June 16, as it unveiled a range of new community-focused features and content personalisation tools aimed at strengthening user engagement.
Meta said the platform’s growth has been driven largely by interest-based communities focused on topics such as books, sports, music and parenting. To support this trend, the company is expanding tools designed to help users discover, join and participate in communities.
Among the updates, Threads is officially moving its Communities feature out of beta testing. The platform is introducing a new Communities Hub that will allow users to browse and switch between communities directly from the main menu. Dedicated community icons are also being added to improve visibility and navigation.
The company is also launching a feature called Community Progress, which shows when a discussion topic is approaching the threshold required to become a formal community. The feature will also provide guidance on how users can help establish new communities.
In addition, Threads is expanding its Community Champions programme to recognise and reward active contributors across the platform.
As part of efforts to improve localisation, Meta said it is introducing native-language community tags in selected markets, beginning with Japan, South Korea and Taiwan. The company also plans to expand Live Chats to more communities in the coming weeks, adding features such as co-hosting and the ability to quote chat moments directly into users’ feeds.
Separately, Threads is rolling out a new personalisation feature called “Your Algo,” which builds on the existing “Dear Algo” feedback system introduced earlier this year.
The new tool allows users to request more or less content related to specific topics and set how long those preferences remain active, ranging from one to seven days. Unlike Dear Algo, these preferences remain private and are visible only to the user.
Meta said both features will be managed through a single control hub. Your Algo is initially being launched in the United States, Canada, the United Kingdom, Australia and New Zealand.
The company said the updates reflect its ongoing efforts to improve the user experience and encourage stronger community participation across the platform.
