Social media platform Bluesky has introduced group chat functionality, allowing users to create private conversations with up to 50 participants.

The feature arrives as part of Bluesky’s broader strategy to strengthen community engagement and differentiate itself from larger competitors such as X and Meta.

Available in the latest version of the app, group chats allow users to generate invitation links that can be shared within Bluesky posts or across other platforms. Users can also control who is permitted to invite them into conversations.

Bluesky said the default setting will only allow invitations from accounts a user follows, although users can modify these preferences.

The company noted that support for media sharing is not yet available because additional moderation and safety measures are still being developed.

Bluesky’s Head of Product, Alex Benzer, said the company intends to focus more heavily on communities, creating smaller spaces where users can interact around shared interests.

The platform currently has approximately 44.8 million registered users, significantly smaller than X’s reported 600 million monthly active users.

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