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Engr. Abubakar Lamido Tanko, CEO, IntelBox Solutions Limited

Facebook: Introduction of New tools for Customizing Your Feed

TECH DIGEST: Facebook said on Wednesday that it is introducing new tools for users to personalize their feeds. New “Show more” and “Show less” buttons will start to appear on posts from the people and communities you’re connected to as well as on those that are suggested to you starting today. Facebook will also begin experimenting with Reels for the new function.

According to the organization, choosing “Show more” would momentarily raise the ranking score for that post and related ones. The ranking score will briefly drop if you choose to “Show less.” According to a Facebook spokeswoman, the decisions you make affect the posts you view for 60 days. According to the business, it chose this period because research indicated that customers wanted these preferences to persist for at least a few weeks. Additionally, Facebook says it made this decision to keep up with peoples’ shifting preferences.

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Currently, Facebook only lets you hide posts from people you follow or those it suggests. Now, the company is rolling out tools for posts from your friends and recommended posts. Facebook will periodically show the “Show less” and “Show more” options to users. Soon, users will be able to access the buttons at any time by tapping into the three-dot menu in the upper-right hand corner. The social network says that by giving users a new way to provide direct feedback about ranking, it will be able to make its AI systems smarter and more responsive.

Facebook also announced today that its testing new settings to allow users to customize how much content they see in their feed from the friends and family, Groups, Pages and public figures they’re connected to. The new settings will allow users to select which posts they want to see more or less. For instance, you can choose to see a “normal” number of posts from your friends and family, while choosing to see “less” posts from the pages and public figures you follow.

“Features like these can help you discover more of the content that’s valuable to you, so you can see more of what you want and less of what you don’t,” the company said in a blog post. “As with every product change, we make, we’ll use direct feedback to continually refine our approach.”

With the changes announced today, it’s possible that Facebook is looking to address complaints from users who say their feed is filled with too many posts that they’re not actually interested in. The new user controls should help address these issues by giving users more control over the content that appears in their feeds.

It’s also worth noting that Facebook likely wants to better train its algorithm to learn which posts and Reels people actually want to see, especially as its parent company Meta competes with TikTok, which is notorious for its game-changing algorithm. Considering that Facebook will test the new controls with Reels, Facebook likely is looking for ways to get more people engaged with its short-form video product.

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