Meta, Adobe launch Free Training Program For Small Businesses

TECHDIGEST – Facebook-parent Meta has partnered with Adobe to launch a free training program ‘Express Your Brand’,a free online training program to help small business owners grow their online presence effectively.

The program,  according to a statement will be featured as  monthly virtual training sessions to give small business owners tips for maximizing their impact on social media platforms, enhace their digital marketing strategies and to promote their businesses.

The session, as part of Adobe’s promotion for its new Adobe Express production suite will include hands-on learning with Adobe Express as year-long initiative to combine skill training with inspiration and community building.

According to Meta, “It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59% of small business owners say improving their social media skills would be the most impactful thing they can do for their business. But with limited time, resources and technology, it can be a daunting task for entrepreneurs.”

In response to this demand, the new “Express Your Brand” training program includes a variety of components meant to “demystify social media marketing,” as well as Adobe Express training to assist participants to develop their own creative assets. Each session will provide hands-on instruction with Adobe Express, allowing participants to rapidly build a library of creative assets for their brand. Afterwards, Meta’s internal experts will offer guidance on how to use your new creative elements throughout its apps, with a variety of professionals contributing to the course curriculum.

“Meta Elevate is community and learning platform that offers black, Latinx and Hispanic business owners with resources to help them succeed. Launched in 2018, this community for entrepreneurs of color provides access to virtual coaching, one-on-one mentorship and a variety”, says Meta.

The training program might be a useful project with many possibilities, and if you’re eager to develop your digital marketing skills, you may want to check out the new course and Adobe’s latest creative tools, which have been developed with simplicity in mind.

The ‘Express Your Brand’ program will debut on May 17 and will have monthly training sessions on each component. Visit the Adobe Express web page to learn more about the program and also enrol.


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