Google Cloud forms web3 unit to surpass AWS, Azure in Blockchain Technology

TECHDIGEST – Google Cloud is recruiting a team to build tools for developers working on web3 products and services. The new group will aim to capitalise on opportunities presented by the growing interest in blockchain-based apps as Google looks to get ahead of its public cloud rivals, Amazon’s AWS and Microsoft Azure, in another emerging technology area.

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By establishing the web3 unit, the company aims to make its Google Cloud Platform the number one choice for developers in the field, according to an internal email that Amit Zavery, a vice president at Google Cloud, sent to staff on Friday. In the email, seen by CNBC, Zavery said: “While the world is still early in its embrace of web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for web3 and crypto-related technologies.”

Headed by James Tromans, an executive who has been with Google since 2019, the new team will offer back-end tools to developers working on their own web3 projects. “We’re not trying to be part of that cryptocurrency wave directly,” Zavery said in an interview with CNBC. “We’re providing technologies for companies to use and take advantage of the distributed nature of web3 in their current businesses and enterprises.”

Web3 is the idea that the next generation of the internet will be built on distributed blockchain technology where users have more control over their information. This is often contrasted to web 2.0, the era in which online data has become centralised with a small group of tech firms, including Google and Amazon.

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