X, the social media platform formerly known as Twitter, has announced a major overhaul of its Verified Organizations program, introducing two new subscription tiers—Premium Business and Premium Organizations—in a move aimed at boosting revenue and offering more targeted services to companies and government institutions.
Under the new structure, Premium Business will cater to businesses of all sizes, from startups to global corporations, and will be identified by a gold checkmark. Premium Organizations, on the other hand, is designed for governments and multilateral bodies and will carry a grey checkmark.
Premium Business comes in three tiers—Basic, Full Access, and Enterprise—each offering different levels of tools and support. The Basic plan, priced at $200 per month, provides the essentials to establish a business presence on the platform. The Full Access plan, at $1,000 per month, includes affiliate badges, faster customer support, impersonation defense, and early access to new features. The Enterprise plan offers more advanced tools and customized account management, with pricing tailored to each organization.
X says Premium Business subscribers will benefit from enhanced credibility through their gold checkmark, increased visibility via affiliate badges, and access to priority handles—usernames previously inactive that businesses can claim for free or purchase if they are considered rare or valuable. Additional features include hiring tools, real-time brand and industry monitoring, access to SuperGrok, and faster support for issue resolution.
For government bodies and international organizations, the Premium Organizations tier will cost $1,000 per month and will provide access to specialized tools for communication and outreach.
“X is the best place to grow your organization’s influence and speak directly to the people who matter,” said Seth Fuchs of X Engineering in the announcement. “We’re building for organizations that want to move fast, stay relevant, and grow directly on the world’s town square. And we’re just getting started.”
To encourage uptake, X is offering a temporary incentive that gives subscribers 100% of their subscription costs back in the form of advertising credits, allowing organizations to reinvest their spending into reaching more users on the platform.
The introduction of these new tiers comes as X continues to struggle with declining advertising revenue following its acquisition by Elon Musk. The platform has been experimenting with subscription-based models to diversify its income streams, including the earlier launch of Premium (formerly Twitter Blue) for individual users.
With the new structure, X is positioning itself as a platform not only for individual expression but also for organizational growth and government communication. Whether this shift will attract significant uptake from businesses and institutions remains to be seen, but it reflects the company’s ongoing strategy to monetize verification and engagement features that were once free.
