According to a report by Bloomberg, the revamped Siri experience could allow users to automatically delete conversations with the voice assistant after 30 days or one year, while also giving users the option to retain chats permanently.

The move signals Apple’s effort to differentiate its AI offerings from competitors such as OpenAI and Google by placing stronger emphasis on user privacy and data control.

Apple first announced its partnership with OpenAI during WWDC 2024, integrating ChatGPT into Siri and other Apple Intelligence features. Under the arrangement, Siri could redirect certain user requests to ChatGPT, while iPhone users were also able to subscribe to ChatGPT services through Apple’s ecosystem.

However, tensions between the two companies appear to be growing. Bloomberg recently reported that OpenAI is preparing legal action against Apple over what it considers a breakdown in the AI partnership. OpenAI reportedly believes the collaboration failed to deliver the commercial and strategic advantages it expected from integrating ChatGPT into Apple devices.

At the same time, reports suggest Apple has been exploring deeper integration with Google’s Gemini AI models for future Siri upgrades, a development said to have frustrated OpenAI, which had expected wider deployment of ChatGPT across Apple products.

Apple executives are expected to position privacy as a central pillar of the company’s AI strategy during the upcoming WWDC event, as competition intensifies among major technology companies racing to expand AI-powered consumer products.

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The deal, announced on Monday, gives Google access to Apple’s installed base of more than two billion active devices, marking a significant endorsement of its AI technology. Financial terms were not disclosed.

Google said Apple selected Gemini after an internal evaluation found the models offered the most capable foundation for Apple’s next-generation AI features. In addition to Siri, the models will also support future Apple Intelligence capabilities.

Alphabet had been competing with OpenAI for the deal. Apple previously integrated ChatGPT into its devices in late 2024, allowing Siri to draw on the chatbot for complex queries. Apple said there were no major changes to that integration, while OpenAI declined to comment.

Tesla CEO Elon Musk criticised the agreement, warning it could concentrate excessive power in Google, which already controls Android and the Chrome browser. Musk founded AI startup xAI, which is developing competing foundation models.

Analysts said the partnership shifts OpenAI into a more supporting role within Apple’s ecosystem. Parth Talsania, CEO of Equisights Research, said ChatGPT would likely remain an opt-in tool rather than the default intelligence layer.

The agreement builds on a long-standing relationship between Apple and Google, including a deal that makes Google the default search engine on Apple devices. Alphabet said Apple Intelligence would continue to run on Apple devices and its Private Cloud Compute system, maintaining the company’s privacy standards.

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