Google has introduced Search Profiles, a new feature designed to help creators and publishers manage their online presence while making it easier for audiences to discover and follow their content directly through Google Search.
The feature provides a dedicated profile page where eligible creators and publishers can showcase content from across the web, including articles, videos, websites, and social media accounts.
According to Google, Search Profiles will serve as a central hub that enables users to access accurate and up-to-date information about content creators and publishing organisations they encounter through Search and Discover.
Users will be able to follow creators and publishers directly from their profiles, potentially increasing visibility in Discover, Google’s personalised content feed.
The profiles can be accessed through knowledge panels, Discover feeds, or direct profile links. Eligible users can customise their profiles with biographies, profile pictures, website links, social media accounts, and video channels.
Google said creators and publishers must maintain a significant presence on at least one major social media or video platform to qualify for the feature.
The company added that claiming a Search Profile could also result in the creation or enhancement of a knowledge panel, providing additional visibility across Google’s ecosystem.
Search Profiles are initially being rolled out in the United States, with plans for broader international expansion in the future.
The launch forms part of Google’s wider efforts to strengthen creator and publisher visibility while improving content discovery for users.
