OpenAI has signalled its entry into the hardware market, teasing the launch of its first device on July 15.
The teaser, posted by the OpenAI Developers account, carried the caption: “Your favorite Codex shortcuts are getting an upgrade,” fuelling speculation that the company is preparing to unveil a Codex-branded hardware accessory designed for developers.
Industry observers believe the device is being developed in collaboration with keyboard manufacturer Work Louder and could resemble the company’s Creator Micro 2 macro pad, a compact controller featuring programmable mechanical switches, a joystick and a touch-sensitive input.
If confirmed, the device would provide dedicated controls for Codex users, enabling quicker execution of coding tasks such as accepting, rewriting or running AI-generated code without relying solely on traditional keyboard shortcuts.
The launch would mark OpenAI’s first hardware product, representing a significant expansion beyond its software-focused business.
The announcement is considered separate from OpenAI’s broader hardware ambitions involving former Apple design chief Jony Ive. Last year, OpenAI Chief Executive Officer Sam Altman revealed that the company had completed its first hardware prototypes. In May, OpenAI acquired Ive’s startup, io, in a $6.4 billion all-equity deal to develop a new generation of AI-powered devices.
Ive, best known for designing the iPhone and iPad, has said the first product from that partnership is expected within the next two years.
The teaser comes as competition intensifies among major technology companies developing AI-powered consumer devices. Firms including Apple, Google and several startups are investing heavily in AI hardware, although none has yet produced a product that has achieved widespread consumer adoption.
OpenAI has not disclosed details about the upcoming device, but it is widely expected to integrate with ChatGPT and Codex, the company’s AI coding platform.
The company’s hardware ambitions have also attracted attention following reports that Paul Meade, Apple’s vice president overseeing the Vision Products Group, is leaving the company to join OpenAI.
