TikTok has introduced a new ad-free subscription plan, allowing users to remove advertisements from the platform for £3.99 per month.
The feature, which is rolling out gradually, is available to users aged 18 and above and also prevents their data from being used for advertising purposes.
TikTok said the move is aimed at giving users greater control over their experience while maintaining support for businesses that rely on advertising on the platform.
“Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives people greater control over their experience,” TikTok UK Managing Director Kris Boger said.
The rollout appears linked to stricter privacy regulations under the United Kingdom’s implementation of the General Data Protection Regulation (GDPR), which limits the collection of personal data for advertising without user consent.
TikTok first began testing the ad-free subscription model in 2023. The company has not confirmed whether the feature will expand to other markets, including the United States.
