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Whatsapp To Launch Reaction Feature To Enhance Engagement

TECHDIGEST – Instant messaging platform, Whatsapp, is set to launch in-chat reaction feature that will see users respond to chats with preferred mood options.

Mark Zuckerberg, founder and CEO of Meta, the parent company of Whatsapp, made the announcement in a post via his Facebook handle on Thursday.

According to Mark, the feature is expected to be available to users later on Thursday.

In a follow up statement, Mark noted that the “thank you” reaction which is depicted with praying hands was included to help users spread appreciation.

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The development comes weeks after Whatsapp introduced a new privacy feature that supports users to hide their last-seen status from a pre-selected contact.


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