YouTube has announced changes to its livestream advertising system, introducing a feature that temporarily pauses ads when audience engagement is at its highest.
The platform said it will automatically hold back advertisements during moments of intense chat activity or when viewers actively support creators through features such as Super Chat, Super Stickers or virtual gifts.
According to YouTube, the update is designed to preserve viewer experience and maintain momentum during live broadcasts. Users who make purchases such as Super Chats or gifts will also receive a brief ad-free viewing period immediately after their transaction.
The company also revealed additional updates for creators, including expanded access to gifting features in countries such as Canada, South Korea, Indonesia, Thailand, Australia and New Zealand.
In addition, creators can now stream simultaneously in both vertical and horizontal formats, allowing audiences across different devices to participate in a unified chat experience. Viewers can also send GIFs in horizontal livestreams via mobile devices.
The update comes shortly after YouTube increased subscription prices for its premium service in the United States, part of a broader trend among streaming platforms adjusting pricing amid rising operational costs.
